200+ locations. $8.99 burger. $100M revenue. The anti-Salt Bae.
Wahlburgers — co-owned with brothers Donnie and chef Paul — has expanded to 200+ locations across the US, Canada, and internationally. The A&E reality show Wahlburgers ran for 10 seasons, essentially providing free advertising. Menu highlights: the "Our Burger" ($8.99) with Paul's signature sauce, and the "BBQ Bacon Burger" that food critics admit is actually good. Revenue exceeds $100 million annually, which is 25% higher than the average celebrity chain restaurant's revenue of $80 million. It's the rare celebrity restaurant that works as a chain — not just the flagship. The Boston accent, the working-class brand, the family story — Wahlburgers is the anti-Salt Bae. Affordable, genuine, and expanding.
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