#10

Kanye West vs. Pete Davidson — Divorce Drama

10B impressions. Music video burial. Cost Kanye $1.5B in deals.

When Kim Kardashian started dating Pete Davidson after hosting SNL in 2021, Kanye responded with... everything. Instagram rants. Music video depicting Pete's kidnapping and burial. Publicly calling him "Skete." Threatening posts that got his account suspended. Pete reportedly texted Kanye a selfie from Kim's bed. The internet chose sides — Team Pete's unbothered energy vs. Kanye's unhinged spiral. Kim and Pete broke up after 9 months. Kanye's public behavior contributed to losing $1.5 billion in brand deals. The most expensive jealousy in recorded history.

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