#2
Wolfgang Puck — The $400M Pioneer
$400M revenue. Feeds 16,000 at the Oscars. Invented celebrity chefdom.
Wolfgang Puck essentially founded the celebrity chef concept with Spago in 1982, and his pioneering legacy now generates $400 million in annual revenue. His Wolfgang Puck Companies includes 20 fine dining restaurants, 80+ Express outlets in airports and stadiums, a catering business feeding 16,000 Academy Awards guests yearly since 1995, and a kitchen appliance line in 5,000 retail stores.
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