$60M. Pork buns changed dining. Chili crisp at Whole Foods. Netflix deal.
David Chang opened Momofuku Noodle Bar in 2004 in a tiny East Village space, redefining casual fine dining with no tablecloths, no reservations, and pork buns that became the most Instagrammed dish of the 2010s. The Momofuku group spans 15+ restaurants, a food lab, Majordomo Media producing Ugly Delicious for Netflix, and Momofuku branded chili crisp at $12/jar sold at Whole Foods nationwide. Chang won $1 million on Who Wants to Be a Millionaire. His $60 million net worth is half of #7 Emeril Lagasse's $150 million, but Chang's cultural influence—making 'no-rules ramen' a movement—outpaces Lagasse's catchphrase era with 30% higher social media engagement per post.
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