Dwayne "The Rock" Johnson — Teremana Tequila

Teremana sold 600,000 nine-liter cases in its first full year — the fastest-growing spirits brand in history. By 2023, annual revenue exceeded $300 million. The Blanco ($30) and Reposado ($33) are positioned as premium-but-accessible, and both received 90+ ratings from Tasting Panel Magazine. The Rock's 395 million Instagram followers function as a permanent advertising machine, but the liquid actually backs up the hype. At $30, it competes with bottles that cost twice as much and taste half as good. The most successful volume play in celebrity spirits.