Post Malone — Maison No. 9 Rosé

Posty partnered with James Morrissey and Dre London to launch Maison No. 9 — a Provencal rosé made from grenache, cinsault, and syrah grapes in the south of France. It sold out its first 50,000 bottles in two days. At $22, it's the most affordable celebrity wine on this list and genuinely drinkable — crisp, dry, with strawberry and peach notes. Wine Enthusiast gave it 87 points. Post Malone being a tattooed rapper who launches a delicate French rosé is exactly the kind of cognitive dissonance that makes celebrity brands interesting. The man contains multitudes.