$1B sale to Diageo. $233M personal cut. Dangerously smooth.
Casamigos Tequila set the gold standard for celebrity alcohol brands by achieving a $1 billion acquisition from Diageo in 2017, the largest tequila deal in history. The Blanco ($45) is dangerously smooth with vanilla and agave sweetness, thanks to a recipe developed by George Clooney, Rande Gerber, and Mike Meldman. Clooney pocketed $233 million personally, more than he earned from Ocean's Eleven and Gravity combined. This brand outperforms #3 Heaven's Door in commercial impact, delivering both mass appeal and premium quality that made its creators absurdly rich.

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