Dan Aykroyd — Crystal Head Vodka

Dan Aykroyd's Crystal Head Vodka proves a celebrity spirit can achieve both iconic packaging and superior quality. Triple-distilled from Canadian corn and filtered through Herkimer diamonds, it has won multiple gold medals at international spirit competitions. Annual revenue surpasses $60 million, making it a commercial powerhouse. Unlike many celebrity brands that rely solely on star power, Crystal Head outperforms #8 Kendall Jenner's 818 Tequila in annual revenue by over $20 million. The skull-shaped bottle, inspired by ancient crystal skull myths, is now a bar staple globally. Yet the liquid itself is remarkably clean and smooth, earning praise from vodka purists. At around $50 per bottle, it offers a premium experience that justifies its price. Aykroyd's Ghostbusters earnings were well invested here.