Dan Aykroyd — Crystal Head Vodka

Aykroyd launched Crystal Head in 2008 in a skull-shaped bottle designed by artist John Alexander. The vodka is filtered through Herkimer diamonds (yes, actual quartz crystals) and triple-distilled from Canadian corn. It's won multiple gold medals at international spirit competitions. Annual revenue exceeds $60 million. The skull bottle — which Aykroyd claims was inspired by 13 ancient crystal skulls with supernatural properties — became a bar display staple worldwide. It's the rare celebrity spirit where the packaging is iconic AND the liquid is legitimately clean. Ghostbusters money well invested.