Cameron Diaz — Avaline Clean Wine

Diaz launched Avaline in 2020 with entrepreneur Katherine Power — a "clean wine" brand with no added sugar, fewer sulfites, and full ingredient transparency. It tapped into the wellness-meets-alcohol trend perfectly. White ($16) and rosé ($18) are sold in 10,000+ retail locations including Whole Foods, Target, and Total Wine. Revenue reportedly crossed $30 million. Critics argue "clean wine" is a marketing term (all wine is fermented grapes), but Avaline's transparency about additives resonated with health-conscious drinkers who want to know what's in their glass. At $16, it's a weeknight wine that doesn't pretend to be more.