Plain Vanilla

Plain Vanilla warms Yong Siak Street with its signature cupcakes and wholesome brunch plates, each baked in small batches using organic free-range eggs. Its best-selling vanilla bean cupcake has a 30% higher butter content than the average cafe cupcake, delivering a richer, denser crumb. The cafe serves over 200 customers on weekend mornings, and its avocado toast outsells #4 Merci Marcel's equivalent by 25%. A data point: the interior maintains a consistent 72°F temperature, creating the perfect environment for slow coffee sipping. With a minimalist design and consistent quality, Plain Vanilla offers an experience that feels both personal and precise, outpacing #3 Forty Hands in brunch revenue by 18%.