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The Queen's Gambit
Chess set sales up 1,100%. 62 million households. Anya Taylor-Joy became a star.
Anya Taylor-Joy made chess the most-watched sport on Netflix. The seven-episode limited series about an orphaned chess prodigy with substance abuse issues became Netflix's biggest scripted limited series at the time, reaching 62 million households. Chess set sales surged 1,100% after its release. Taylor-Joy's Beth Harmon became an instant icon — vulnerable, brilliant, and utterly magnetic.
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