Top 10 Biggest Tech Product Launches of 2025

Apple released the second-generation Vision Pro in 2025, addressing the original's weight, battery life, and price barriers. At $2,499, a $1,000 reduction from the original, Vision Pro 2 sold 2 million units in its first quarter, far exceeding its predecessor. Improvements in visionOS, eye-tracking, and a new lightweight aluminum frame made it viable for extended daily use. Developers responded with a surge of spatial computing applications in healthcare, education, and productivity.

Google launched Gemini Ultra 2 in 2025 alongside the consumer debut of Project Astra, an always-on multimodal AI assistant that could see, hear, and respond to the user's real-world environment in real time via phone or glasses. Gemini Ultra 2 surpassed GPT-4o on most leading benchmarks and powered a new wave of Google Workspace integrations. Project Astra was described by reviewers as the most capable real-time AI assistant ever deployed to consumers.

Nvidia's Blackwell B200 GPU, which began large-scale shipments in 2025, delivered 2.5x the AI training performance of the H100 at lower energy per computation. Data centers worldwide scrambled to acquire Blackwell-based systems, with lead times extending to 12 months. The platform underpinned the infrastructure for all major frontier AI model training in 2025, cementing Nvidia's dominance as the defining hardware company of the AI era.

Samsung's Galaxy S25 series, launched in January 2025, was built from the ground up around on-device AI powered by a customized Snapdragon 8 Elite chip. Galaxy AI features including real-time call translation, generative photo editing, and an enhanced Bixby assistant operating entirely on-device drove record preorders. The S25 Ultra's 200MP camera system and seven-year software update promise made it the most comprehensively future-proofed Android flagship to date.

Meta showcased the consumer development version of its Orion augmented reality glasses in 2025, which project full-color holograms into the user's field of view at a form factor resembling ordinary eyewear. While not yet commercially available, the developer preview generated enormous industry excitement as the most advanced AR glasses ever demonstrated publicly. Orion represented the culmination of a reported $10 billion investment in AR optics and waveguide technology by Meta's Reality Labs.

Microsoft's Copilot+ PC platform, introduced in 2024 and expanded broadly in 2025, brought on-device AI inference to Windows personal computers via a dedicated Neural Processing Unit. Features including Recall, real-time live captions in any language, and AI-powered photo editing became standard on any Copilot+-certified device. By end of 2025, over 50 million Copilot+ PCs had shipped, fundamentally changing the Windows computing experience.

Tesla launched a limited commercial robotaxi service in Austin, Texas in June 2025 using its purpose-built Cybercab vehicle, which operates without steering wheel or pedals using Tesla's Full Self-Driving neural network. The service accumulated 1 million passenger miles in its first 90 days with no reported serious incidents, representing a significant validation of Tesla's vision-only autonomy approach. Elon Musk announced plans to expand to ten US cities by end of 2026.

Anthropic released Claude 4 Opus in 2025, its most capable model to date, featuring a 1-million-token context window, improved reasoning chains, and constitutional AI safety mechanisms refined through over three years of research. Claude 4 set new benchmarks on law bar exams, graduate-level scientific reasoning, and long-document analysis tasks. It became the preferred AI model in legal, medical, and research professional settings due to its measured, citation-rich output style.

Nintendo launched the Switch 2 in 2025 to extraordinary commercial success, selling 5 million units in its first week globally and becoming the fastest-selling gaming console in history. The new hardware featured a larger, sharper 8-inch OLED screen, a significantly more powerful custom Nvidia chip enabling 4K output when docked, and backward compatibility with the original Switch library. The launch title Mario Kart World sold 4 million copies alongside the hardware in its first week.

Apple released the second-generation Vision Pro in 2025, addressing the original's weight, battery life, and price barriers. At $2,499, a $1,000 reduction from the original, Vision Pro 2 sold 2 million units in its first quarter, far exceeding its predecessor. Improvements in visionOS, eye-tracking, and a new lightweight aluminum frame made it viable for extended daily use. Developers responded with a surge of spatial computing applications in healthcare, education, and productivity.

Google launched Gemini Ultra 2 in 2025 alongside the consumer debut of Project Astra, an always-on multimodal AI assistant that could see, hear, and respond to the user's real-world environment in real time via phone or glasses. Gemini Ultra 2 surpassed GPT-4o on most leading benchmarks and powered a new wave of Google Workspace integrations. Project Astra was described by reviewers as the most capable real-time AI assistant ever deployed to consumers.

Nvidia's Blackwell B200 GPU, which began large-scale shipments in 2025, delivered 2.5x the AI training performance of the H100 at lower energy per computation. Data centers worldwide scrambled to acquire Blackwell-based systems, with lead times extending to 12 months. The platform underpinned the infrastructure for all major frontier AI model training in 2025, cementing Nvidia's dominance as the defining hardware company of the AI era.

Samsung's Galaxy S25 series, launched in January 2025, was built from the ground up around on-device AI powered by a customized Snapdragon 8 Elite chip. Galaxy AI features including real-time call translation, generative photo editing, and an enhanced Bixby assistant operating entirely on-device drove record preorders. The S25 Ultra's 200MP camera system and seven-year software update promise made it the most comprehensively future-proofed Android flagship to date.

Meta showcased the consumer development version of its Orion augmented reality glasses in 2025, which project full-color holograms into the user's field of view at a form factor resembling ordinary eyewear. While not yet commercially available, the developer preview generated enormous industry excitement as the most advanced AR glasses ever demonstrated publicly. Orion represented the culmination of a reported $10 billion investment in AR optics and waveguide technology by Meta's Reality Labs.

Microsoft's Copilot+ PC platform, introduced in 2024 and expanded broadly in 2025, brought on-device AI inference to Windows personal computers via a dedicated Neural Processing Unit. Features including Recall, real-time live captions in any language, and AI-powered photo editing became standard on any Copilot+-certified device. By end of 2025, over 50 million Copilot+ PCs had shipped, fundamentally changing the Windows computing experience.

Tesla launched a limited commercial robotaxi service in Austin, Texas in June 2025 using its purpose-built Cybercab vehicle, which operates without steering wheel or pedals using Tesla's Full Self-Driving neural network. The service accumulated 1 million passenger miles in its first 90 days with no reported serious incidents, representing a significant validation of Tesla's vision-only autonomy approach. Elon Musk announced plans to expand to ten US cities by end of 2026.

Anthropic released Claude 4 Opus in 2025, its most capable model to date, featuring a 1-million-token context window, improved reasoning chains, and constitutional AI safety mechanisms refined through over three years of research. Claude 4 set new benchmarks on law bar exams, graduate-level scientific reasoning, and long-document analysis tasks. It became the preferred AI model in legal, medical, and research professional settings due to its measured, citation-rich output style.

Nintendo launched the Switch 2 in 2025 to extraordinary commercial success, selling 5 million units in its first week globally and becoming the fastest-selling gaming console in history. The new hardware featured a larger, sharper 8-inch OLED screen, a significantly more powerful custom Nvidia chip enabling 4K output when docked, and backward compatibility with the original Switch library. The launch title Mario Kart World sold 4 million copies alongside the hardware in its first week.