JD.com (Jingdong) is China's second-largest e-commerce platform with $135 billion in annual revenue, differentiating through its owned logistics network of 70,000+ delivery personnel and same/next-day delivery to 99% of China's population. Founded by Richard Liu in Beijing in 1998, JD's B2C model emphasizes genuine products and customer service, making it preferred for electronics, appliances, and luxury goods.

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