Carrefour

Carrefour is Europe's largest retailer with $90 billion in annual revenue operating 12,000+ stores across 30 countries. The French chain, founded in 1958 in Annecy, invented the hypermarket format and remains the market leader in France, Belgium, Spain, and Brazil. Its strategic pivot toward e-commerce and discount formats has helped it navigate intense competition from discounters like Lidl and Aldi, yet its revenue is 38% lower than Kroger's $150 billion. Even so, Carrefour's e-commerce sales grew 25% in 2023, outpacing the average European grocer's growth of 12%.