Alibaba Group operates the world's largest e-commerce ecosystem through Taobao, Tmall, and AliExpress, processing $1.26 trillion in gross merchandise volume (GMV) annually. Founded by Jack Ma in Hangzhou, China in 1999, Alibaba's Singles' Day (11.11) shopping festival generated $98 billion in GMV in 2023 — making it the largest shopping event in history by a wide margin.
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