Iced Matcha Latte

Matcha displaced cold brew as the defining café drink of 2025 among Gen Z consumers. Japanese ceremonial-grade matcha blended with oat milk became the Instagram aesthetic of wellness cafes worldwide. Global matcha imports to the US grew 500% between 2020 and 2025, and Starbucks reported matcha beverages as its fastest-growing menu category in Q2 2024.