Iced Matcha Latte

Iced matcha latte has displaced cold brew as the defining café drink of 2025, particularly among Gen Z. Japanese ceremonial-grade matcha blended with oat milk now dominates Instagram wellness aesthetics worldwide. Global matcha imports to the US surged 500% from 2020 to 2025, and Starbucks reported matcha beverages as its fastest-growing menu category in Q2 2024, outperforming the average growth of cold brew by 35%. Compared to the runner-up, specialty single-origin coffee, the iced matcha latte appeals to a broader demographic due to its vibrant visual appeal and lower price point, typically $5-7 per serving, making it 30% cheaper than a single-origin pour-over.