Espresso Martini Revival

The espresso martini revival, led by TikTok, made this 1983 invention the cocktail of the 2020s. Combining vodka, coffee liqueur, and fresh espresso, the drink topped bar order rankings in the US, UK, and Australia in 2024-2025. Coffee liqueur sales grew 35% year-on-year, outperforming the average cocktail category growth of 12%. Compared to mushroom coffee at #4, the espresso martini has a 50% higher revenue growth rate, driven by its strong social media presence. Every major cocktail menu now features at least one variation, with over 60% of bars reporting it as their best-selling coffee-based drink.