#5
Cold Brew at Home
Cold brew at home is now the world's fastest-growing coffee segment, driven by its 12-24-hour cold steeping process that yields a less acidic, naturally sweeter concentrate. The ready-to-drink market reached $1.6 billion in 2024, led by Starbucks, Stumptown, and Chameleon Cold Brew. This shift reflects a 40% increase in at-home cold brew consumption since 2022.
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