Cold brew coffee's 12-24-hour cold steeping process produces a less acidic, naturally sweeter concentrate that grew from specialty cafes into the world's fastest-growing coffee segment. Starbucks, Stumptown, and Chameleon Cold Brew led the RTD (ready-to-drink) market worth $1.6 billion in 2024. Home cold brew kits from Oxo and Takeya made DIY cold brew a standard weekend ritual for millions.

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