Cold Brew at Home

Cold brew at home is now the world's fastest-growing coffee segment, driven by its 12-24-hour cold steeping process that yields a less acidic, naturally sweeter concentrate. The ready-to-drink market reached $1.6 billion in 2024, led by Starbucks, Stumptown, and Chameleon Cold Brew. Home kits from Oxo and Takeya have turned DIY cold brew into a weekend ritual for millions, outperforming #7 Coffee Cocktails and Coffee Tonics in convenience and year-round appeal. This shift reflects a 40% increase in at-home cold brew consumption since 2022.