MrBeast (Jimmy Donaldson) topped YouTube with 312 million subscribers by turning philanthropy into scale—donating over $500 million in cash, cars, and islands. His Feastables brand sold 50 million bars in its first year, and sponsoring 1,000 cataract surgeries showed that generosity drives engagement more efficiently than #2’s commentary-based strategy. He outperforms the average creator by achieving 10x the view count per video.

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