VinItaly (Verona, Italy)

VinItaly draws 4,000+ exhibitors and 100,000 trade visitors to Verona, making it the definitive marketplace for Italian wine globally. With 30% more exhibitors than Bordeaux Wine Festival (Bordeaux, France)'s Bordeaux Wine Festival, this annual event generates over 1 billion euros in business deals annually. Its 20-euro trade visitor pass includes access to 10 masterclasses, a data point that exceeds both Fête des Vignerons (Vevey, Switzerland)'s Fête des Vignerons and Harvest Festival in Mendoza (Argentina)'s Mendoza Harvest in educational offerings per euro spent.