Gulab Jamun

Gulab Jamun is India's undisputed king of mithai, consumed at over 500 million weddings and festivals annually. Its prevalence outpaces even the average regional sweet by a factor of 10, with 80% of Indian households serving it during Diwali. Packaged versions maintain a shelf life of 12 months, far exceeding the 7 days typical of fresh Rasgulla, making Gulab Jamun both the most beloved and longest-lasting traditional dessert in India.