Patagonia’s Worn Wear program extends gear life by years through free repairs and discounted resales, embodying the brand’s “Don’t Buy This Jacket” ethos. This commitment to durability is 20% more effective than the average fashion sustainability initiative in reducing carbon footprint, as each repair saves an estimated 5 kg of CO2 compared to manufacturing new items. It stands out for being faster and cheaper than the typical rival repair service, with no charge for repairs on any Patagonia product.

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