Ipsy Glam Bag

Ipsy Glam Bag is the most cost-effective beauty subscription at scale, delivering five personalized beauty samples monthly for $12—70% cheaper than the average beauty box. With 3 million subscribers and an AI personalization engine trained on billions of beauty preference data points, bag relevance rates hit 90% satisfaction. This outperforms #8 KiwiCo Crate in consistency, as Ipsy's algorithm updates with each user's feedback to refine future selections. Each bag includes a mix of skincare, makeup, and tools, with full-size options available for $28 add-ons.