Taiyaki

Taiyaki, fish-shaped waffles filled with sweet red bean paste, were created in Tokyo in 1909 and remain Japan’s most photographed street food. The fish shape symbolizes good luck, making it affordable luxury; modern variations include custard, chocolate, and matcha fillings. It’s 20% lighter than the average street food portion, and its custard version costs ¥150, undercutting #6 Onigiri's typical ¥200 price.