Amazon Prime Video

Amazon Prime Video outspends nearly every competitor, with a content budget exceeding $15 billion annually, securing global hits like The Lord of the Rings: The Rings of Power and exclusive Thursday Night Football. This investment yields more award-winning originals per dollar than #6 YouTube Premium, while its sports portfolio—including Premier League rights—outpaces #7 Hulu in live event coverage. Despite broader appeal, Prime Video trails behind #5 in user interface polish, but its value bundling with Prime delivery ensures 200 million subscribers remain loyal.