Chipotle Mexican Grill generated $9.9 billion in revenue in 2024 across 3,500+ US locations with an average unit volume of $3.1 million, among the highest in the industry. Founded in Denver in 1993 by Steve Ells, Chipotle popularized the "fast casual" dining category and its "Food With Integrity" sourcing commitment shaped industry standards. The Chicken al Pastor and Smoked Brisket were 2024's highest-rated limited items.
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