#2
Chipotle Mexican Grill
Chipotle Mexican Grill generated $9.9 billion in revenue in 2024 across 3,500+ US locations with an average unit volume of $3.1 million, among the highest in the industry. Founded in Denver in 1993 by Steve Ells, Chipotle popularized the "fast casual" dining category and its "Food With Integrity" sourcing commitment shaped industry standards. Its limited-time Chicken Al Pastor and Smoked Brisket menu items, launched in 2024, were among its most talked-about seasonal additions.
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