The Traitors US (Season 3)

The Traitors US's third season, hosted by Alan Cumming, delivered the most dramatic finale in the franchise's history and averaged 9 million viewers per episode across Peacock and linear television. The season's celebrity cast, shocking betrayals, and Alan Cumming's theatrical hosting continued to make it the most-discussed reality show in America. It also generated 40% more social media mentions per episode than the average of all other Top 10 shows combined, and its viewer retention rate was 15% higher than RuPaul's Drag Race (Season 17).