Squid Game: The Challenge (Season 2)

Netflix's Squid Game: The Challenge returned for a second season in 2025 with 456 contestants competing for $4.56 million — the largest cash prize in game show history at the time of filming. The show broke Netflix's record for most hours viewed in a single week by an unscripted series, with 86 million viewing hours in its premiere week. That premiere-week viewership is 72% higher than Love Island UK (Series 12)'s total season average, and it generated 2.5 times more global streaming demand than the runner-up in Netflix's unscripted category.