Love Island UK (Series 12)

Love Island UK's twelfth series attracted peak concurrent viewership of 4.8 million on ITV2 and ITVX, making it the most-watched series since the show's 2015 revival. The series generated over 2 billion social media impressions across its eight-week run, producing three subsequent tabloid relationships and a winner who immediately signed a £500,000 brand deal. The finale's live viewership outperformed The Traitors US (Season 3) by 15%, and the series generated 30% more global search interest than any other Love Island season since 2019.