Burna Boy

Burna Boy, born Damini Ogulu in 1991, built his sound out of dancehall, reggae, and pop layered onto Afrobeats rather than staying inside any one lane — and 'Twice as Tall' winning Best Global Music Album at the 2021 Grammys was the moment the rest of the industry caught up to what Nigerian audiences already knew. Over 5 million units sold globally is a real number in an industry where streaming makes 'sales' hard to define, and headlining Coachella and Glastonbury put him on stages African artists almost never reach as the top of the bill rather than a guest slot. He didn't cross over quietly.