#2
Coachella Valley Music and Arts Festival
Coachella Valley Music and Arts Festival draws 125,000 visitors per weekend to Indio, generating $700 million in local economic impact. Its neon art installations and vintage fashion sets trends that 70% of global music festivals mimic within six months. The festival books 200+ acts across 8 stages, with 25% from underrepresented genres, a 2026 initiative to diversify programming against Fuji Rock Festival’s narrow focus.
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