Margaret Howell

Margaret Howell built a following by refusing to raise her voice. Her obsession with functional fabrics and understated English countryside style is aimed squarely at men exhausted by fashion's need to shout, and the payoff is clothes that just work, season after season, without needing to be reinvented. A well-made Margaret Howell jacket is the kind of purchase you stop thinking about because it simply keeps showing up in the rotation for years — which, compared to fast fashion's built-in obsolescence, is the entire point.