Volkswagen "Think Small"

No. 7: DDB's 1959 campaign for the Volkswagen Beetle turned brute honesty into a 300% sales increase within two years, despite selling a German car to post-war Americans. The iconic "Think Small" print ad featured a tiny car image and minimal copy—a revolutionary shift from the era's bombastic auto ads. This approach was 40% cheaper than typical automotive campaigns at the time, and it still outperforms #8 by generating sustained brand loyalty rather than a one-time viral spike.