Old Spice "The Man Your Man Could Smell Like"

Old Spice’s surreal monologue with Isaiah Mustafa revived a nearly obsolete brand overnight, boosting sales by 125% and achieving 40 million YouTube views in its first week. Personalized video responses on social media yielded a 60% engagement rate—30% higher than the average viral campaign. While #1 built lasting identity, this campaign outperforms #2 in instant ROI, generating $100 million in incremental revenue within six months.