#5
Coca-Cola "Share a Coke"
No. 5: Personalized packaging turned 250 common names into 500 million unique products, reversing a decade-long sales decline. Coca-Cola saw a 2% increase in US consumption and 7% rise in teen engagement after the 2011 launch. This outperforms #6 by generating immediate, trackable ROI rather than relying on a single viral event.
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