Crash Landing on You

Crash Landing on You is the cross-border romance that redefined K-drama’s reach, drawing an average 21.7% nationwide rating in South Korea and becoming Netflix’s most-watched non-English series in 2020. The story of a South Korean heiress (Son Ye-jin) paragliding into North Korea and falling for a military officer (Hyun Bin) generated 80% more social media mentions than #3 Goblin. Real-life romance between the leads boosted inter-Korean cultural interest, and show’s product placements sold out fried chicken nationwide. With 16 episodes packing emotional cliffhangers, it remains a benchmark for star-studded melodrama.