Under LVMH ownership and with Pharrell Williams as creative director, Tiffany & Co. has revitalized beyond engagement rings into a cultural force, with the 2025 Blue Book collection featuring over 200 unique pieces. This rejuvenation boosts average sales by 15% year-over-year, though it risks alienating purists who mourn the loss of its quiet American heritage. The brand's growth rate now surpasses #3 Bvlgari's 12% annual increase, proving its commercial resurgence.
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