Instacart

Instacart dominates North American grocery delivery by partnering with 1,400+ retail banners, giving users access to Costco, Whole Foods, Kroger, and Aldi in a single app. A 2024 study shows it completes 95% of orders with fewer than 2% substitutions, leveraging real-time inventory and shopper communication. With Instacart+, free delivery kicks in on orders over $35, undercutting Amazon Fresh's $150 threshold. It outperforms Getir (#3) in selection, offering 50,000+ items per store versus Getir's 2,000 SKUs.