Planet Fitness

Planet Fitness dominates the budget gym segment with a genius model that collects $10 to $25 monthly fees from 18 million members while most never visit, keeping operational costs remarkably low. Across 2,400 locations, this low-cost, high-volume approach generates consistent revenue streams that outperform #8 Orangetheory Fitness's premium membership volatility. The "Judgement Free Zone" brand has proven resilient, with average unit volumes exceeding $1.8 million, making it 40% cheaper to operate than the typical fitness franchise.