Nigeria 2018 World Cup — Nike Green and White

Nigeria's 2018 World Cup kit — a bold graphic print blending Nigeria's Super Eagles badge with a geometric pattern derived from traditional Nigerian weaving — was Nike's most successful kit launch in history, selling 3 million pre-orders before the tournament began, crashing the Nike website. The away kit (white with matching geometric print) was equally acclaimed. Fashion publications including Vogue and GQ covered the kit's launch as a fashion event. It shifted the perception of international football kits from sportswear to wearable art.