Brazil 1970 — Canary Yellow and Blue

Brazil's canary yellow shirt with green trim and blue shorts from the 1970 World Cup — worn by Pelé, Jairzinho, Rivelino, Tostão, and Carlos Alberto — is the most recognisable and most copied football kit in history. The simplicity of the colour combination (canary yellow against the green of the badge) and its association with the most celebrated football ever played make it the global benchmark for international kit design. Nike's 2024 replica sold 3 million units in six weeks. It has been voted "greatest football kit of all time" in every major poll conducted since 1990.