Square, now Block, Inc., creates a fintech ecosystem that spans merchant payments and peer-to-peer transfers via Cash App, which serves over 55 million monthly active users. Its hardware and software processed $228 billion in total payment volume in 2023, and its Bitcoin investments through TBD signal a bold strategy in decentralized finance. While Plaid focuses on connectivity, Square outperforms #8 Robinhood in merchant services by providing integrated tools for businesses, such as inventory management and payroll, which 4.3 million sellers use. Square's hardware gets 30% faster payment processing than the industry average, making it a top choice for small businesses.
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