Taco Bell

Taco Bell is America's largest Mexican-inspired fast food chain with 8,000+ locations in 30+ countries and $15 billion in annual system sales. Founded by Glen Bell in 1962 in Downey, California, it is now owned by Yum! Brands. Its late-night business, Live Mas loyalty program (30 million members), and viral menu innovation — like the Doritos Locos Tacos which sold 1 billion units in its first year — define modern fast food marketing.