Aimee Song leverages her interior-design-meets-fashion aesthetic to maintain editorial credibility that most first-generation influencers have lost, with her Song of Style clothing line generating $12 million in annual revenue. Her New York Times bestselling book "Capture Your Style" sold 150,000 copies within its first year, a figure 60% higher than the typical influencer-authored book. Song's YouTube channel averages 2.3 million views per video, outperforming #3 Bryanboy's channel by a 4-to-1 ratio in watch time.

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