Liquid I.V. Hydration Multiplier

Liquid I.V. Hydration Multiplier is the most widely recognized electrolyte powder brand in mainstream retail, and the numbers explain a significant part of that success: 16 flavors (the second-widest on this list), a recognizable stick-packet format that fits in every checkout lane display, and a taste profile that consistently outperforms clinical alternatives. Unilever's ownership since 2020 has expanded distribution globally while the core formula has remained consistent. The product's Cellular Transport Technology (CTT) is a trademarked sodium-glucose co-transport approach similar in principle to DripDrop's ORS mechanism — the 11 g of sugar per serving is not incidental but functional, paired with 500 mg of sodium to drive intestinal absorption. The addition of B vitamins (B3, B5, B6, B12) adds a wellness dimension absent from pure electrolyte products, appealing to the broader health-conscious consumer who wants hydration plus a light micronutrient boost. Fast Company's 2025 Brands That Matter designation reflects genuine cultural reach. The honest limitations: 11 g of sugar is the highest among zero-to-low-sugar competitors, making it incompatible with keto or strict low-carb regimens and less attractive for the growing sugar-free electrolytes preference. Magnesium is absent from the formula (listed as "Not added"), leaving a gap that Re-Lyte, BODYARMOR, and Gatorade Gatorlyte all fill. At $1.09 per serving, the price is mid-range but the mineral panel doesn't justify the premium over Re-Lyte at $0.61. For the user who wants something that tastes great, is available everywhere, and performs adequately — without needing to optimize every milligram — Liquid I.V. remains a reliable, well-tested choice for summer 2026.