WooCommerce

WooCommerce powers 28% of all online stores globally, offering unlimited customization through its free WordPress plugin. Unlike the all-in-one #1 Shopify, the self-hosted model requires merchants to manage every server crash and security patch. With 40% lower annual subscription fees than the average hosted platform, it's a cost-effective choice for developers, though data shows 70% of users eventually invest in premium hosting for reliability.