The Discover it Cash Back matches all cash back earned in the first year, effectively doubling the 5% rotating categories and 1% on everything else to 10% and 2% respectively. This doubles the average card’s first-year value, yielding an estimated $500 reward on $5,000 in category spending. Compared to #7 Wells Fargo Active Cash, its bonus potential is 40% higher in the first year, though ongoing rates are lower. For new cardholders, the first-year value is 100% greater than a typical no-annual-fee card, making it a standout choice.

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