The Diary of a CEO

The Diary of a CEO fuses business strategy with neuroscience, as Steven Bartlett draws 10 million monthly downloads from guests like Elon Musk. Episodes average 90 minutes — 50% more content than How I Built This, with deeper dives into psychology and decision-making. One 2023 conversation with a sleep expert led to a 40% spike in listeners seeking mental health resources. Bartlett’s UK base gives a global lens missing in many US-centric shows, attracting a 25% non-American audience. Critics note it overlaps with All-In’s debate style on certain topics, but Bartlett’s vulnerable hosting creates unique trust. It outperforms the average business podcast in listener retention by 35%.