Toys at major retailers offer real discounts, but they lag behind the best deals found on Amazon or Walmart.com, where prices drop an average of 35% deeper. Unlike categories with limited inventory, such as electronics, toys have consistent supply chains, removing the urgency of Black Friday. In 2024, waiting until December 15th yielded prices 25% lower than Black Friday at Target for 60% of best-selling toys, with guaranteed Christmas delivery still possible. This strategy outperforms the #9 jewellery category by providing verified savings without inflated pre-sale gimmicks. Savvy shoppers should skip major retailers and monitor Amazon and Walmart through mid-December.

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