The Ordinary Niacinamide 10% + Zinc 1%

$6 serum that outsells $120 competitors. Ingredient transparency wins.

Its clinical, single-ingredient formulation has made it the most disruptive beauty brand of the 2020s, outselling products 20 times its price by leveraging cost-plus pricing. TikTok's 'skincare is science' movement drove over 500 million views, positioning this niacinamide serum as the gateway to ingredient literacy for a generation that values transparency over luxury packaging.

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